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A Ma Maniére continues its partnership with Nike with a new campaign titled “Every Summer Tells a Story,” rooted in honoring summer traditions in black culture.
The campaign kicks off with Act I: The Block, featuring the A Ma Maniére x Nike Air Max 95 in “Diffused Taupe/Phantom” and a “White on White” edition of the AMM Air Force 1. Long before these silhouettes became global staples, they were adopted by the culture, and the block was the runway.
From corner stores to courts, from stoops to summer streets, the AM 95 and AF-1 became staples of Black summer life whose legacy has been passed down through generations. The accompanying short film, rooted in the heart of Atlanta, is a visual tribute to this legacy, with a cast of rising ATL talent that includes Swavay, Baby Kia, Marco Plus, Jordan Bell, and Champagne Trap. From the ritual of cleaning sneakers on the porch, to the explosive energy of the mosh pit moment in the crowd—each scene reflects the rhythm of what summer on the block feels like.
The “Every Summer Tells a Story” footwear continues where “For The Love” left off, following up the “Hand Wash Cold” Air Max 95 and Air Force 1 with new colorways. The “Diffused Taupe” Air Max 95 is constructed from premium suede and smooth leather, with details including reflective 3M accents, laser-etched branding at the heel and toe, jacquard satin linings, and mauve-tinted Air units encased in a cream midsole.
The AF-1, meanwhile, features a full premium white leather upper with smooth leather overlays and a subtle “A” monogram at the toe. A stitched leather tongue and padded jacquard monogram lining speak to understated luxury, while the clean midsole and translucent outsole add a refined finish. Custom laser-etched lace dubraes and metal eyelets complete the silhouette, adding nuanced details rooted in function and form.
The A Ma Maniére x Nike “Every Summer Tells a Story” collection officially launches June 27th at 11am ET on the A Ma Maniére website and 12pm local time in-store at A Ma Maniére retail locations in Atlanta, Washington, D.C., and Houston. General raffles are now open via EQL and close on June 23rd at 3pm ET. Check out the campaign film and imagery below.
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A Ma Maniére x Nike Air Max 95 “Diffused Taupe”
Color: Diffused Taupe/Phantom
Style Code: FZ8743-201
Release Date: June 27, 2025
Price: $190 USD
A Ma Maniére x Nike Air Force 1 “White on White”
Color: White/White-White
Style Code: HF4084-100
Release Date: June 27, 2025
Price: $150 USD
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