Damian Lillard adidas Dame X Release Date

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Damian Lillard's new signature shoe, the adidas Dame X

adidas Basketball and Damian Lillard have officially launched the Dame X, the tenth installment in the All-Star’s iconic signature line.

The Dame X represents Damian Lillard’s unwavering determination and poise under pressure, capturing the essence of his “Always Dame Time” mentality. The model marks a milestone as the first adidas Basketball signature shoe under $100, without compromising innovation. Designed for elite performance and all-day wear, the Dame X features a Lightstrike midsole for lightweight comfort and long-lasting responsiveness, a stretch-woven upper built for dynamic movement, and a generative rubber outsole with multi-directional traction that provides reliable grip on the court.

“Getting to 10 signature models means a lot, but I wanted to use this 10th shoe to make a real statement and bring the price down under $100,” says Lillard. “I’ve had my secondary Dame Certified line priced under $100 for a few years now, but I wanted to go all in on it for my primary shoe. [Salute] to the @adidasbasketball team for working with me to build the most accessibly priced primary signature basketball shoe.”

The new silhouette is available in five launch colorways: Dame’s Light, Brookfield Blacktop, Dolla Red, Zero Metallic, and a kids’ exclusive Kids Sta colorway that retails for $70. To mark the launch, adidas has released a commercial with cameos from WNBA stars Sophie Cunningham and Chelsea Gray that includes a sneak peek at upcoming colorways.

The adidas Dame X is now available on the adidas website and at select retailers such as JD Sports, Dick’s Sporting Goods, Shiekh, and Karmaloop. Check out the launch lineup below.

adidas Dame X “Dame’s Light”
Color: Lime Burst / Signal Coral / Blue Burst
Style Code: JP6091
Release Date: July 3, 2025
Price: $90 USD