The Whitaker Group x New Balance 740 “Willful Bias For Discovery”

Accompanied by a golf-themed "Swing Different" campaign.
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Accompanied by a golf-themed "Swing Different" campaign.

Spotlighting the brand's iconic 997, 992, 990v6, and 1300 silhouettes.

Drawing inspiration from the Smoky Mountains.

It's getting hot in here with the M1000 and 1906R.

990v4s and 998s in JAIDE green.

Coming in Camellia, Sunburst, and Bluebell colorways.

A collab with JFG's Chicago retail and community space.

The Grammy award-winning musician is the brand's newest ambassador.

Unveiled in butter yellow with snakeskin overlays.