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Original Story (06/16/25): Nike is hopping on the sneaker loafer hybrid bandwagon with the introduction of the Air Max Phenomena, a bold new silhouette that merges Air Max heritage with loafer sophistication.
Part of the Serena Williams Design Crew (SWDC) collection, the Air Max Phenomena blends the tech-forward sole of the Air Max SNDR and combines it with a tumbled leather penny loafer upper, creating a hybrid that’s equal parts formal and functional. The debut pair arrives in a stealthy “Triple Black” colorway, accented by a mini metallic silver Swoosh on the forefoot strap.
The Air Max Phenomena taps into the growing trend of sneaker-loafer hybrids—or “snoafers”—which blur the boundaries between officewear and streetwear. Various brands have each offered their own spin on the style, such as New Balance with the 1906L and HOKA with the Speed Loafer. These sporty and fashion-forward silhouettes break the traditional rules of formality, proving that business casual can be both cool and comfortable.
Grab a first look at the Women’s Nike Air Max Phenomena below. Expect these to drop in the coming weeks on Nike.com and at select retailers. Stay tuned to Modern Notoriety for more.
Nike Air Max Phenomena SWDC “Triple Black”
Color: Black/Metallic Silver
Style Code: HJ4400-002
Release Date: June 27, 2025 (atmos)
Release Date: July 7, 2025 (Nike)
Price: $155 USD
Update (07/07/25): The Serena Williams Design Crew x Nike Air Max Phenomena “Triple Black” is now available via Nike.com.
Update (06/17/25): Official images of the Air Max Phenomena have arrived, revealing additional features such as a reflective mudguard and “305” branding on the insoles and pull tabs that pays homage to Serena Williams’ connection to Miami. These drop June 27th via atmos Tokyo. Stay tuned for further release info.
Photos via atmos:
Additional photos via yoppy_atmos:
First look via Hirofumi Kojima of atmos:
