Grammy-winning global megastar Peso Pluma is the newest member of the adidas family.
The Three Stripes just announced its partnership with the Mexican recording artist, coming together with a shared commitment to moving through the heart of culture with authenticity, energy, and unapologetic pride.
“Representing the three stripes for México and our music with adidas is something I dreamed about since I was a kid,” says Peso Pluma. “This isn’t just about me, it’s for my people, my culture, and everyone pushing Mexico forward. I’m excited to join the adidas family and keep showing the world who we are.”
To kick off the partnership, Peso Pluma will be performing at the Willy Chavarria x adidas All-Star Weekend activation in Los Angeles presented by Shoe Palace on February 13th. Stay tuned to Modern Notoriety for more Peso Pluma x adidas news.
