PUMA and London-based luxury streetwear imprint Aries are teaming up to release their first collaborative collection.
First previewed at PUMA’s New York Fashion Week show in February, the collection riffs on racing and kitschy aesthetics, mixing together modern and nostalgic references into one breakneck vision. Kicking things off is the water-repellant nylon lightweight jacket and pants set, adorned with a skeletal x-ray digital print. The skeleton theme continues on the moto-mesh long sleeve tee, which features a puma skeleton graphic across the chest.
Elsewhere in the collection, a lace-knit tight tee incorporates cycling inspiration and features original knitted jacquard construction, while the knitted cardigans are offered in red and highlighter yellow and feature intricate designs printed on the front and back. Rounding out the apparel offering is a garment-washed oversized tee with fierce graphics of a puma, ram, and snake that play on Aries’ ancient mythology branding.
The collection also includes a footwear component, featuring the Mostro and iconic Suede. The Mostro, a Y2K favorite that was brought back earlier this year, has been reimagined with a mix of mesh, neoprene, and suede construction, plus an added elastic closure with an adjustable toggle at the rear. The Suede comes with a rubberized mudguard, leather toe cap, and special graphics on the heel and tongue.
The accompanying campaign video expands on the animalistic themes found in the collection and also references the iconic PUMA contact lenses that British sprinter Linford Christie wore at the 1996 Olympic Games in Atlanta.
View this post on Instagram
The PUMA x Aries collection drops Thursday, September 5th on the Aries website, at the Aries Flagship store in London, and at select retailers including END. Clothing, Slam Jam, and Kith. Check out the campaign and product shots below.
PUMA x Aries Collection
Release Date: September 5, 2024
View this post on Instagram
