Sneaker Wars: LA Gear Vs Nike documentary from 1990

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sneakern-wars-documentary

In the early 90’s, the Sneaker Industry was booming and with the likes of Bo Jackson and Michael Jordan representing team Nike, the swoosh was untouchable. Another company that tried to make Nike run for their money, was LA Gear who focused more on the Fashion industry but was looking to also take over the athletic market. Check out the documentary below and let us know if you agree with what is said in the doc.

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