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JAIDE is putting its own spin on the Air Jordan 11 Low, introducing a light sage take on the iconic silhouette that draws from the shared culture of beauty salons, nail shops, and barbershops.
We first spotted the JAIDE x Air Jordan 11 Low earlier this year on the feet of The Whitaker Group founder James Whitner at the opening celebration of A Ma Maniére’s new Atlanta flagship. The shoe is dressed in a light sage tumbled leather upper, finished with tonal patent leather across the mudguard and a translucent outsole. JAIDE branding appears at the heel, while butterfly graphics spread across the sockliner, echoing the wings of the brand’s mark and reinforcing the collaboration’s theme of transformation.
The soft green palette is more than just a nod to JAIDE’s signature jade color. Similar hues became commonplace in postwar businesses and salons, where the shades were associated with calmness, cleanliness, and freshness. The color offered a softer alternative to the stark white that traditionally dominated these spaces.
That idea carries into the campaign, titled “FEELIN’ IT,” which explores personal style and the confidence that comes with showing up as yourself. Inspired by the long-standing role of salons, nail shops, and barbershops as places where people connect, exchange stories, and express themselves, the campaign positions the Air Jordan 11 Low as part of that broader culture.
“It starts with what you put on. It becomes how you carry yourself,” JAIDE says of the campaign.
Ahead of the release, JAIDE will host a launch event on September 11 from 7-10 p.m. at the JAIDE Martini Bar, located at 903 Marietta St NW in Atlanta. The evening will feature wine, R&B, and complimentary light grooming from JAIDE barbers, hair stylists, and nail techs. RSVP here.
The JAIDE x Air Jordan 11 Low drops September 18th in-store and online exclusively at The Whitaker Group retailers: JAIDE, A Ma Maniére, Social Status, and APB. Raffles are now open on each retailer’s EQL page:
JAIDE
A Ma Maniére
Social Status
APB
Check out the campaign shots and official images below.
JAIDE x Air Jordan 11 Low
Color: Fiberglass/Black-White
Style Code: IW1882-300
Release Date: September 18, 2026
Price: $205 USD
